Midjourney, renowned for its groundbreaking AI-driven imaging technology, is making waves with a bold new venture into hardware. Having recently hit a remarkable $200 million in revenue without outside venture capital, the company is now setting its sights on tangible tech advancements.
In a recent announcement on X (formerly Twitter), Midjourney revealed its plans to establish a dedicated hardware development division based in San Francisco. Despite a lean team of under 100 employees, the company is embarking on an ambitious journey into the hardware realm. Details on this new direction remain under wraps, but the move aligns with the arrival of Ahmad Abbas in February. Abbas, formerly with Neuralink and a key player in developing the Apple Vision Pro mixed reality headset, brings a wealth of experience that could shape Midjourney’s hardware endeavors.
CEO David Holz, a seasoned innovator with a background in hardware from his co-founding days at Leap Motion, is well-acquainted with the intersection of software and physical tech. Holz and Abbas’s shared history at Leap Motion hints at a synergy that might drive Midjourney’s new hardware projects.
Even as Midjourney grapples with a lawsuit related to AI training mechanisms, the company remains focused on pushing the envelope in video and 3D object generation. This hardware push could play a crucial role in advancing these capabilities, potentially transforming the landscape of AI-powered technology.
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